On Vacation at the 2026 World Travel Awards: A Commitment to Experiences That Transform Colombian Tourism
Colombian tourism continues to gain international recognition, and in 2026 a national brand is making a strong showing at one of the industry’s most important events: the World Travel Awards (WTA), known globally as the “Oscars of tourism.” In this edition, On Vacation was nominated in five categories, consolidating an evolution that has been transforming its value proposition, its destinations, and the experience of thousands of travelers. More than just recognition, these nominations reflect a clear trend in today’s tourism: travelers are seeking authentic, sustainable, and purpose-driven experiences. These nominations are the result of a strategic transformation focused on continuous improvement, investment in infrastructure, and the creation of memorable experiences in key destinations such as San Andrés, Amazonas, La Guajira, Santa Marta, and Girardot.
A development that has now put On Vacation the global radar
In recent years, On Vacation has undertaken a comprehensive renovation of its hotels and services, focusing on raising quality standards and meeting the evolving expectations of the modern traveler. This process has not only resulted in improved infrastructure but also in an evolution of the concept of travel: shifting from offering destinations to creating meaningful experiences. Today, that effort is reflected in numbers and recognition: millions of passengers served, a brand ranked among the country’s most beloved, and now, a prominent spot at the 2026 World Travel Awards.
The nominations that put Colombia at the top
The categories in which On Vacation was nominated highlight the best of its portfolio, from sustainable offerings to exclusive experiences:
- Best resort in Colombia
- Best Green Hotel in Colombia
- Best boutique hotel
- Best Suite in Colombia (two nominations)
Each of these categories represents a different way of experiencing tourism, appealing to different types of travelers.
Wayira Beach: A WOW Experience in the Heart of La Guajira
The Wayira Beach Hotel was nominated as Best Resort in Colombia, standing out for its innovative concept that combines luxury, sustainability, and culture. Located in La Guajira, this hotel offers an immersive experience where the architectural design interacts with the natural surroundings and the legacy of the Wayúu people. Its spaces are designed to foster a connection with the region, incorporating materials, colors, and textures native to the area. In addition to its facilities, Wayira Beach has become a benchmark for its focus on experiences: from cultural activities to moments of relaxation by the sea.
Learn more: https://www.onvacation.com/hoteles/wayira-beach
Amazon On Vacation: Sustainable Tourism in the Jungle
The Amazon On Vacation Hotel, nominated as Best Green Hotel in Colombia, represents one of the strongest commitments to responsible tourism in the country.
Located in the heart of the Amazon, this hotel offers a unique experience of connecting with nature, where every detail is designed to minimize environmental impact and promote ecosystem conservation.
Here, travelers immerse themselves in the jungle: guided tours, interactions with local communities, and experiences that raise awareness about biodiversity.
Check out this experience: https://www.onvacation.com/hoteles/amazon
Cliff of the Earth: Exclusive Oceanfront View of the Seven-Colored Sea
In San Andrés, the Hotel Acantilado de la Tierra was nominated as Best Boutique Hotel, standing out for its intimate and exclusive atmosphere. With just five rooms, this hotel redefines the concept of luxury, prioritizing privacy, design, and a connection with the surroundings. Perched atop a majestic cliff, it offers a spectacular view of the Sea of Seven Colors, making it an ideal destination for those seeking a more personalized experience. Each space has been designed to foster calm, contemplation, and a sense of disconnection, in an environment where nature takes center stage.
Explore the hotel: https://www.onvacation.com/hoteles/acantilado-de-la-tierra
Suites that elevate the travel experience
Among the nominees, two suites stand out for their design, concept, and guest experience:
Earth Cliff Suite
Nominated as Best Suite in Colombia, this offering combines modern design with an island vibe. Its open spaces, natural lighting, and views of the Caribbean create a unique sensory experience, designed for relaxation and contemplation.
Check it out here: https://www.onvacation.com/hoteles/acantilado-de-la-tierra
Wayira Beach Presidential Suite
Also nominated in the same category, this suite blends contemporary elegance with traditional Wayúu craftsmanship, striking a balance between sophistication and tradition.
It is a space designed for those seeking exclusivity, comfort, and a deeper connection with the destination’s culture.
Learn more here: https://www.onvacation.com/hoteles/wayira-beach
More than just nominations: a new way to travel
These nominations not only recognize the quality of the hotels, but also reflect a shift in the tourism industry. Today, travelers are looking for more than just comfort:
- They are looking for stories, purpose, and connection.
In this context, On Vacation has successfully evolved into a model that combines affordability, experience, and meaning, enabling more people to travel and experience destinations in a different way.
How can I support these nominations?
The World Travel Awards also give travelers the opportunity to be part of this recognition by casting their votes. If you’d like to support these Colombian destinations and experiences, you can do so here:
Vote here: https://www.worldtravelawards.com/vote-r12-c45
Find out why these hotels have been nominated
Each of these destinations is ready to offer you a unique experience, designed to help you reconnect with yourself and with what truly matters. Experience La Guajira through culture and nature Connect with the Amazon in a sustainable way Discover San Andrés from a more exclusive perspective.
Explore all destinations at: https://www.onvacation.com
Because the best way to appreciate it… is to experience it
Today, these nominations put On Vacation on the global stage, but the true value lies in every experience travelers have. Because beyond the awards, what truly makes a difference is what you feel at every destination, in every story, and in every moment. And that… can only be understood when you experience it.
For more information, please contact
Carolina Pardo Gómez
Head of Communications – On Vacation
Cell: 316 742 8756
